Pure Attitude Racing partners with Skins Sexual Health for 2022
Pure Attitude Racing proudly announces a 2022 partnership for the MotoAmerica season with SKINS Sexual Health, an award-winning British innovator and manufacturer providing cutting-edge sexual wellness, pleasure and intimate care products.
Launched in 2006 as suppliers of Skins condoms to the UK NHS, Skins Condoms were born from a desire to change the perception of contraception for the better and now, together with Pure Attitude Racing, they will continue to champion mainstream, positive sexual health in the USA. Skins have a strong affinity with the USA as they chose Miami as the manufacturing base of their proprietary natural and medicated Delay products.
Skins branding will be visible on the racing machines and leathers of riders Trevor Standish and Liam MacDonald, as well as in the team’s race transporter and hospitality. In addition, the partnership will see several initiatives rolled out throughout the year with one clear message for those on and off track… RIDE HARD, PLAY SAFE!
Dean Standish – Team Owner:
“Having SKINS come onboard with us in 2022 is much bigger than simply a sponsor putting a sticker on a bike. It’s a massive opportunity for us to not only promote Pure Attitude Racing, the sport and our partners but for us a team and our riders to make a big difference in promoting not just safety on the track but also spread a very important safer sex message that is often not talked about. As Team Owners and professional athletes, we have an obligation to show the world that we need to practice healthy lifestyles away from the track as well as on it. SKINS will be a new name in our sport and for our fan base and I am proud and excited to be the team that they chose to grow with. We look forward to riding hard on track and playing safe off it!”
Jane Bowles, Co-founder, – SKINS Sexual Health:
“We are thrilled to be collaborating with Pure Attitude Racing this year. Supporting an exciting sport, championing talented racers and engaging with our fans ticks all the boxes for us. The partnership was born from a mutual disillusionment with the more traditional sponsorship of race teams. We both felt that the benefits of a happy and healthy sex life weren’t fully promoted by existing condom brands and saw a brilliant opportunity to champion a safer sex positivity message together, without embarrassment. At Skins, we believe that everyone has a right to great sex. We exist to bring people pleasure.”
For more information about SKINS, please check out their website: www.skinssexualhealth.com