Pure Attitude Racing welcome BISON TRACK into the fold for 2022

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Pure Attitude Racing is pleased to announce that BISON TRACK will join the team as a technical partner for the 2022 season with immediate effect.

BISON TRACK, a familiar name within the MotoAmerica paddock specialise in high-quality bespoke motorcycle leathers, gloves, and accessories. They will provide the team’s 2022 squad with an all-new look in terms of protective clothing.

Pure Attitude Racing and BISON TRACK share the same vision of supporting up and coming talent on track and are looking forward to rolling out several initiatives together during the 2022 season.

Robert Lackey, Co-founder BISON TRACK LLC: “When we were approached by Dean Standish and the Pure Attitude Racing crew about a possible partnership for next season, we already knew it would be a great fit; after all Bison-sponsored Supersport racer Austin Miller joined the PA team at the beginning of this season and he has had nothing but great things to say about the experience, the atmosphere and the culture of the team. After sitting down with Dean and talking about the team’s plans for 2022 and beyond, we knew we wanted to be a part of their journey. But our enthusiasm for the partnership extends beyond the opportunities for exposure and future opportunities – as we have come to find, Pure Attitude Racing is more than a name – it’s a mindset. One thing Tosha and I have noticed throughout the 2021 season is that no matter the circumstances, the racers and crew in the red Pure Attitude livery are always smiling! Their positive, “chin-up” vibe is infectious and we’re stoked to be a part of it in 2022 (and hopefully beyond).”

Dean Standish, Pure Attitude Racing Team Owner: “I am delighted to announce the collaboration with BISON TRACK. As a small business owner, I understand the commitment needed to do a deal like this. It’s a lot for a small business and I am proud that they have the confidence in me, my team, and our program to join forces for 2022, and hopefully beyond. I have always done everything I can to ensure my own son has the best possible protection when racing and having BISON TRACK on board means that the entire team will look great and be able to race with the knowledge that should they take a spill they are in safe hands. BISON TRACK and Pure Attitude Racing will work closely with immediate effect to create a new unified look for all riders, and I look forward to sharing more news about some of the great things we have planned together for 2022 in due course.”

You can learn more about BISON TRACK and about how to join the Herd at their website: www.bisontrack.com