Motivation Matters partner with Pure Attitude Racing and the Pure Attitude Racing Academy

 In News

Pure Attitude Racing is delighted to announce a partnership with Motivation Matters, who join both the team and the Pure Attitude Racing Academy for the 2021 season.

Motivation Matters are tutors/coaches with a unique approach: Their science-based approach combines motivation, attention, and memory skills to enhance mental performance.

Working with grade school through life-long learners in communication, math, and science, as well as self-motivation, planning, and critical thinking, Motivation Matters’ services include one-on-one, online learning sessions, group review workshops, and skill development webinars.

Their motto is Every success starts with I want, I can, I will! which fits perfectly with the ethos of Pure Attitude Racing – You Want, You Can, You will!

Launched in 2019, the Pure Attitude Racing Academy is also unique, in that it aims to offer riders the best of on and off-track tuition, coaching and mentoring, whilst promoting those riders involved globally – the aim to create the future stars of the road racing world.

All four Pure Attitude Riders – Liam MacDonald, Austin Miller, Nate Minster and Trevor Standish – will benefit from the various activities scheduled by the Academy and by Motivation Matters this season, with a series of ‘Academy Days’ taking place for those riders who want to enhance their racing careers throughout the 2021 season.


Dr Linda Lee – Owner/Director, Dr Daphne Figueroa – Educational coordinator:

“We are delighted to join with Pure Attitude Racing Academy to foster the growth of talented riders both on and off the track.  As a unique, fully online learning center, we seek to bring mastery learning into every area of life.  And PARA was an obvious match because education and academic studies is one of its top priorities.  And that’s where we come in.  We teach students the game of learning with the goal of meritorious success.  Like racing, learning know-how is about the strategies that create winners.  We plan to help PARA showcase their riders as the “gold standard” of student-athletes.  They’ll provide the track know-how.  We’ll bring the webinars to expand the rider’s motivation, concentration, learning, and communication skills.”

Dean Standish – Team Owner:

“Our vision is to provide riders of all ages, and at all levels of their career with a structured platform to progress, both on and off track. Since Pure Attitude Racing was launched in 2019, we have worked hard to align ourselves with some of the sports most recognised individuals and companies, all of whom share our long-term objective. We are delighted to welcome Motivation Matters into our program. Racing is a mental game as much as it physical. Education plays a massive part of being successful, as does having the skills to maintain motivation, even during the toughest times, and this is why collaborating with Motivation Matters was a no brainer for us. We look forward to a long partnership and to opening providing a real opportunity to riders in the US and beyond over the coming years!”


To register your interest in the Pure Attitude Racing Academy please email:

To find out more about Motivation Matters, please check out their website: