SBS Brakes increase support of Pure Attitude Racing

Pure Attitude Racing will be last of the late-brakers in 2021 after extending their deal with SBS brakes.

SBS have been a long-term supporter of Pure Attitude Racing and the team is delighted to not only continue with the proven brand, but to expand their association across all categories that they will race this season, in addition to working with SBS on some exciting off-track promotional activities throughout 2021.

Chris Jensen – Vortex Director of Sales & Brand Management:
“We have supported Pure Attitude Racing over the past few years with SBS brake pads, and the team is very professional and great to work with, so we are delighted to increase our support to their new multi-rider team in 2021. For us, race support is not only about real-world product testing, we also rely heavily on the marketing we get in return, so it’s nice to see when teams go above and beyond for their sponsors. With the SBS line of high-performance brake pads recently added to the product portfolio here at Vortex, we expect big things out of this new relationship and use team sponsorship to help drive the message.”

Dean Standish – Team Manager:
“I want to thank Vortex and SBS for their support over the years and for increasing their support for 2021. Being associated with such loyal and proven brands is important for our program and we are delighted to continue our association with Vortex and to be once again using SBS brakes in all of our machines.”